About TerpInsights

The cannabis industry is evolving—fast. What was once an underground economy is now a multibillion-dollar sector shaped by public policy, data, and equity mandates. As legalization expands state by state, cannabis is no longer just retail or agriculture; it's a social justice issue, a regulatory challenge, and a test of how inclusive we can make an emerging market.

At the heart of this transition lies a critical question:
How do we ensure transparency, equity, and long-term sustainability in an industry built on the backs of over-policed and under-resourced communities?

Most cannabis operators lack access to meaningful data and analysis. They're forced to make strategic decisions in the dark—without clear insights into compliance risks, local market forces, or the broader public health implications of legalization. At the same time, policymakers, journalists, and advocates are left without the tools to assess whether equity programs and reinvestment promises are actually delivering results.

This gap is both a risk and an opportunity. If we ignore it, cannabis will become just another extractive, corporate-dominated industry. But if we address it—with transparency, tech, and public accountability—we have the chance to build something far more ethical, inclusive, and community-rooted.

Our Mission

Terp Insights exists to meet that moment.

We're building civic tech for cannabis—data tools and dashboards that serve the public good, not just the bottom line. In a fast-moving, historically complex market, thoughtful, data-literate leadership is no longer optional—it's urgent.

We are building this platform to help ensure Maryland's cannabis industry grows with intention and creates lasting value for everyone it touches.